Walt Disney Company s Corporate Strategy - 1805 Words

Christopher Lippert Professor Potter MGMT4850-C1 12 October 2015 Case 3 What is Walt Disney Company’s corporate strategy? Walt Disney is a famous name known to families across the globe. It has plenty of well known famous characters primarily animated cartoons. Animation and cartoons are not the only thing that Disney is well known across the globe for though. Disney builds strong family brand in the entertainment industry. Disney is not just a cartoon and animation producing company. Disney is a corporation that includes media network, theme parks and resorts, studio entertainment, consumer products, and interactive media. It is very diverse in the entertainment industry. The target customer for Disney is the entire family. International expansion and highly diversified strategy Disney consists of Disney theme parks not just in America, but Asia and Europe too. Disney wants growth internationally and it is. Disney has built a lot of different things in different industries but has been able to connect them all together. The Walt Disney Company has diversified into hotels and resorts, theme parks, cruise ships, television networks, animated motion picture, consumer products, and more. Walt Disney Company’s corporate strategy was centered on creating high quality family content, taking advantage of technological innovations to make entertainment experience more enjoyable, and their international expansion mentioned previously. Disney’s corporate level strategy isShow MoreRelatedWalt Disney Companys Mission Statement1134 Words   |  5 Pagesentertainment that the Walt Disney Company has created. Countless public relations professionals wonder, How can such a vast Fortune 500 company creates such intimate relationships with consumers? The answer is simple, The Walt Disney Company has a top of the line in-house public relations team that work tirelessly to create, implement and cultivate strategic PR campaigns and internal company policy that draws consumers into the gates of their empire. The Walt Disney World Company has grown substantiallyRead MoreDisney Corporation : A Media And Entertainment Corporation931 Words   |  4 PagesINTRODUCTION The Walt Disney Company is a media and entertainment corporation that is centered in the United States but also spans across North America, Europe, Asia- Pacific, and Latin America. Disney has five main components in which it operates, which includes media networks, parks and resorts, studio entertainment, consumer products, and interactive. The media network component of Disney Corporation includes broadcast and cable television networks, television production operations, televisionRead MoreWalt Disney s Corporate Strategy988 Words   |  4 Pages1. What is the Walt Disney Company s corporate strategy? (20 pts) †¢ â€Å"The Happiest Place on Earth†! Walt Disney’s corporate strategy focuses a lot on the family. They want to achieve family focuses content with the uses of technology to create an experience that will be the most memorable. Another key point of their strategy is to widen their reach of families on a more international scale. Being better than the competition has placed Walt Disney in the forefront. Media networks, theme parks, studioRead MoreDisney s Corporate Strategy For Long Term1314 Words   |  6 Pages-------------------------------- Title Page Page 2 --------------------------------------------------------------------------------------Table of Contents Page 3 ------------------------------------------------------------------------- Disney s Corporate Strategy Page 4 ----------------------------------------------------------------------------- Assessment of long-term Page 5 -------------------------------------------------------------- Assessment of Competitive Strengths Page 7 ----------Read MoreDisney : Disney s Strongest Presence1007 Words   |  5 PagesDisney Offices/Locations Disney’s strongest presence is in the United States. However, with operations in more than 40 countries, approximately 166,000 employees and cast members around the world, Disney sets the standard for the future of entertainment. Whether it s Disney or Marvel, ESPN or PIXAR – in China or the United States, India or Argentina, Russia or the United Kingdom, the people of The Walt Disney Company create content and experiences in ways that are relevant to the many culturesRead MorePorters Five Forces Model1257 Words   |  5 PagesPorters Five Forces Model 4.1 Threat of new entrants Since the Walt Disney Company has been able to find a very unusual niche within the industry, the barriers to entry are relatively high. The company is to grow in the position over a long term period , and must be from the departments of research and development ( R D) , marketing and finance to develop . Dependence on past experience , the company representatives know , to a large extent what the target customer wants. Threat of substitutesRead MoreWalt Disney1491 Words   |  6 PagesThe Walt Disney Company: The Entertainment King Case Analysis The Walt Disney Company is one of the largest media and entertainment corporations in the world. Disney is able to create sustainable profits due to its heterogeneity, inimitability, co-specialization and immense foresight. It also successfully uses synergy to create value across its many business units. After its founder Walter Disney s death, the company started to lose its ground and performance declined. Michael Eisner became CEORead MoreDisney : Disney And Pixar Merger1187 Words   |  5 PagesDisney and Pixar Merger The strategy that led to the merger of Disney and Pixar was a simply business deal with two companies that has been working with each other for years. Pixar initially began in 1979 as the Graphics Group, as a piece of the Computer Division of Lucasfilm. The gathering basically chipped away at PC equipment. Apple prime supporter Steve Jobs later obtained the company in 1986. The studio sought after its fantasy of making the first PC vivified full-length film. In 1995, PixarRead MoreDisney Company : Domestic Operations And U.s. 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The current statement of purpose peruses as takes after: The mission of The Walt Disney Company is to be one of the world s driving makers and suppliers of diversion and data. Utilizing our arrangement of brands to separate our substance, administrations and customer items,

Movie Review Brotherly Love - 864 Words

Film Review The movie, Brotherly Love, came to the theaters in a cape saving the public from a never ending trilogy of movies similar to The Notebook. In all honesty, it seems like Hollywood adapted Nicholas Sparks as the go to author to adapt story plots from. Whenever a new romantic film came out you can get bet your bottom dollar to sit through a film of old lovers who reconnected through a weird circumstance and spend the whole film trying to get back. The director, Jamal Hill took it upon himself to create a film that single handedly brought back the natural and pure essence of Romantic films. Brotherly Love brought a beautiful splash of melanin to the screen while bringing together minorities from different backgrounds. The film is set in Philadelphia, where the heart of the problems takes place in an all too familiar setting, the high school. Overbrook high is a place where many inner city kids can relate to since it highlights the two major problems that is very much evident and a probl em around high schools today, drugs and crime. The separation of â€Å"The Hilltop† people from the â€Å"Bottoms† is all too common and the fact that the recent death of Omar from The Hilltop is still fresh you can almost sense a war arising. The narration is done by Jackie (Keke Palmer) whose journey into love causes more trouble than intended. Her brothers June (Corey Hardwick) and Sergio (Eric Hill) lives are followed through a close lens and the way the visuals are set up,Show MoreRelatedBollywoods Popular Culture in the South Asian Diaspora Essays2258 Words   |  10 PagesBollywoods Popular Culture in the South Asian Diaspora The centre of the Indian movie industry is in the Indian city known as Bombay, which has since been renamed Mumbai. Owing to the industrial resemblance with the American movie city Hollywood, the Indian movie industry came to be known as Bollywood. Bollywood is now an industry of massive proportions, and far from simply producing cinema; it is also closely interwoven with industries concerned with music, clothes, Read MoreMasculinity in Peter Weirs Gallipoli1893 Words   |  8 Pagesmen of the Australian outback, a complex mix of rivalry and respect, loyalty and love. This form of mateship is clearly shown between Archie and Frank’s friendship, from when they first met at the race in the start of the film, within a rivalry competition against each other for the win, moving to the journey across the desert that they both take to help Archie sign up for the war, progressing into a brotherly love, for which Frank abandons his mates to be with Archie in the light horse brigade,Read MoreAdidas Marketing Plan20779 Words   |  84 Pagesweakness†©as†©it†©is†©too†©busy†©and†©is†©not†©easy†©for†©the†©customer†©to†©navigate.†©Ã¢â‚¬ ©As†©mentioned†© earlier,†©adidas†©customers†©feel†©that†©adidas†©has†©Ã ¢â‚¬Å"become†©lazy†©in†©its†©innovation†Ã¢â‚¬ ©(Brand†©I†© Love).†©Adidas†©is†©continuously†©coming†©out†©with†©new†©innovations,†©such†©as†©the†©first†© augmented†©reality†©shoe,†©but†©has†©not†©been†©promoting†©it†©effectively.†©Ã¢â‚¬ ©Adidas†©customers†©also†© say†©that†©while†©they†©love†©the†©brand,†©they†©are†©becoming†©increasingly†©disappointed†©with†©the†© product†©(Kemp).†©Ã¢â‚¬ ©This†©mentality†©is†©hurting†©adidas’†©financially.†©Ã¢â‚¬ ©Finally,†©adidas†©Ã¢â‚¬Å"bought†©Read MoreAdidas Marketing Plan20768 Words   |  84 Pagesweakness†©as†©it†©is†©too†©busy†©and†©is†©not†©easy†©for†©the†©customer†©to†©navigat e.†©Ã¢â‚¬ ©As†©mentioned†© earlier,†©adidas†©customers†©feel†©that†©adidas†©has†©Ã¢â‚¬Å"become†©lazy†©in†©its†©innovation†Ã¢â‚¬ ©(Brand†©I†© Love).†©Adidas†©is†©continuously†©coming†©out†©with†©new†©innovations,†©such†©as†©the†©first†© augmented†©reality†©shoe,†©but†©has†©not†©been†©promoting†©it†©effectively.†©Ã¢â‚¬ ©Adidas†©customers†©also†© say†©that†©while†©they†©love†©the†©brand,†©they†©are†©becoming†©increasingly†©disappointed†©with†©the†© product†©(Kemp).†©Ã¢â‚¬ ©This†©mentality†©is†©hurting†©adidas’†©financially.†©Ã¢â‚¬ ©Finally,†©adidas†©Ã¢â‚¬Å"bought†©Read MoreUshering in Church17462 Words   |  70 Pages if you are helping anyon e in the church or assisting the weak and needy, you are operating in the ministry of helps. Is Ushering Biblical? Envisioning an usher usually conjures up an image of a white-shirted, gloved man wandering through a movie theatre with a flashlight. Church people think of bucket-passers and hand-shakers, but the Bible reveals ushers to be trusted men who handle the many details of ruling and serving God’s people. The Greek word diakonos used in First Timothy 3:8 and

Conducting Corporate Computer Investigation -Myassignmenthelp.Com

Question: Discuss About The Conducting Corporate Computer Investigation? Answer: Introduction I have been appointed with case in which a large corporate entity had received a resignation letter from one of his senior employee who had decided to commence work with a competitor organization. He was much respected executive manager and exemplary employee within the organization. Similar to the other executives, he was also appointed with an external USB storage device for saving the documents related to the operational activities within the organization. This member was reported to be working from outside the office premises many times for which he needed to use a portable storage device for storing those information. This executive was expected to work away from the office from time to time and as a result, he needed the ability to have a portable storage device. This of itself was no cause for alarm for the business and was considered standard operating procedure. After resignation of the executive manager , the senior manager decided to review the laptop computer of the executive as the matter of process and just wanted to crosscheck and confirm whether the executive had sent any confidential and sensitive information to his new employer or not. With the addition of this information he also wants to know if the executive had stolen the data or manipulated the data unlawfully or not. He just wanted to confirm that his data is safe and not any manipulation has been done to the data. Considering these facts an executive from the organization went to the executives apartment and collected the related equipments to the storage device and laptop computer in which he used to save the data and used to accomplish operational activities related to the work environment. Scope of Engagement: Following are the scope of the digital forensic investigation: I was provided with the executives laptop computer and the storage device that he was using all the time for the thoroughly forensic investigation. All the computers that were issued by the organization were based on Windows XP operating system using NTFS file system. Summary of Findings There were certain files relate to the organization that has been deleted after the executive senior had resigned to join the competitor organization and it is the probability that the executive senior had exchanged sensitive information with their employees. Analysis The investigation was started by examining the forensic image of the USB external device that was recovered from the executive. It was noted that it was already formatted by the executive date prior to the collection of devices and the forensic image was of no use as there was not any user file stored in the drive. The process of formatting the external device does not delete all the data in real rather it creates a new series of files that were present before the formatting took place. The data that was saved earlier on the external USB could be resided again in the unallocated area of the same disk. While formatting any external storage device, the Microsoft Windows prepares the media by writing the series of the system files to the same drive that assisted the operating system to store the data or files and organize them on the disk. This file writing on the document is called as the MFT (Master File Table) that records the information about the directories and files there has been saved earlier including the file name with the date of the creation and where did the file resides. All this entry has been made in the MFT. Following is the screenshot the can provide an overview of the types of information that could be found in the MFT: The header for the MFT entry FILE0 is being clear along with the filename that is helpinstall_english.7zip. Quickly scrolling these files indicated the file named old data in the unallocated space, however initially it was very difficult to find this file, humanly readable text. Through subsequently analysis through the software tool for revealing if there any previous files on the storage device that has common formats as that of the MS word or adobe reader or Microsoft Office. The organization replied that they were using Microsoft Office version that was prior to 2010 that resulted in not any concerned with such files or documents that has been created using new Office Open XML format. Particularly the attempt was being made to search for files that have been consisted of the hexadecimal bytes D0 CF 11 E0 A1 B1 1A E1 for Office files and 25 50 44 46 for Adobe Acrobat files. In addition to the above activity attempt was also made to search for Lotus Notes databases (bytes 1A 00 00 04 00 00) (as the organization was using the Lotus Notes for email service) including the archived files, such as RAR (bytes 52 61 72 21 1A 07 00) and ZIP (bytes 50 4B 03 04). Till now nothing has been found so attempt was made to find files with the formats doc, xls, pdf, ppt and many more. It has been found that hundreds of files have been instanced on the filename entries. It was noted that each of the filename entries existed in, what appeared to be, entries in a previously deleted MFT. The MFT is structured in a particular way and consists of a series of entries in the following segments Strategic Information File/directory name Index/data Unused space Or the purposes of this case study, it sufficient to understand that the following relevant information is stored in the data block of the MFT entry: The file creation date, stored as a 64 bit Little Endian format number. For example, the hex bytes 40 29 AF 60 6C 50 C7 01 would decode to 14 February 2007 at 19:41 hours UTC time; The date and time that a file was modified, again stored as a 64 bit Little Endian value; and The date and time that the MFT entry relating to this particular files was last changed. Legal and ethical considerations Permission has been granted by then organization to access the devices including the storage device and the laptop computer. By the NSW Police: Senior manager has state the ownership of the laptop and USB storage. These operations are lawfully approved. Findings Another attempt was made to analysis the laptop computer that has been provided by the senior executive where in the recycle bin there were various files found that can be related to the case. A large size of video files was found with the entries named as De785.mpg, including the files of the format Adobe Acrobat, and Microsoft Office under the name De621.doc. There have been various actions that took place while a user tries to delete the data that was saved into the external USB device. In Windows XP on a disk drive formatted using the NTFS file system, by dragging and dropping the file into the recycle bin, that includes the following steps: Firstly, The file has been moved to the recycle bin by the operating system and when the user tries to clean the data saved in the recycle bin, the file is renamed using the convention d + drive letter of origin + unique index number. For example the file name De785.mpg means the file was emptied from the recycle bin it originally existed on the E drive and was provided with the index number 785. Computer systems tag all the external storage devices or the drivers with a unique drive letter. With personal experience it can be expressed that portable hard disk drive that is connecting to the computer is mainly assigned with the drive letters namely, E, F or G. Following are the list of events that can be stated after making all the investigation on the files that might have deleted: The hard disk or drive was provided to the executive for the official purpose. As per the evidence found after recovering the files, it can be concluded that senior executive that was commenced using the USB hard drive had copied several thousands of files from the file server that has been presented for the corporate use only onto the USB portable hard disk drive. Business related all the files have been already deleted from the portable device that has been earlier provided for the investigation and the evidence was driven out from the investigation. Biggest files were presented in the recycle bin that was no longer existed but traces were present in the computer relating to the Adobe Acrobat and Microsoft Office type files. After the deletion of business related files from the USB hard disk drive, a single video file was copied onto the drive many multiples of times to overwrite the data contained in the previously deleted business related files. The evidence that were developed after the investigation were the data related to the same video file and were still present in the unallocated portion of that portable device that has been presented. As stated earlier then files had been deleted earlier and the portable device was not containing any files that could help the investigation. This could be put in the category of the evidences that did no longer exist into the device but was recovered from the MFT files. MFT was helpful in recovering the files that has been deleted a day earlier before the device was received. Conclusion Based on the above report it can be concluded that the investigation was successful on the basis of digital technology. However, certain more investigation needed to interrogate the senior executive in manner to confirm that he has made the treason with the organization. This report was thoroughly research on the data that was being transferred using the USB external drive. References AbRahman, N. H., Choo, K. K. R. (2015).A survey of information security incident handling in the cloud.Computers Security, 49, 45-69. Arunachalam, S., Rajan, M. S. (2017). Privacy Assured Multi-Tenants Forensic Log Data Collection and Isolation in Cloud Services. Baboo, C. D. S. S., Megalai, S. M. (2015).Cyber Forensic Investigation and Exploration on Cloud Computing Environment.Global Journal of Computer Science and Technology, 15(1). Cahyani, N. D. W., Martini, B., Choo, K. K. R., Al?Azhar, A. K. B. P. (2017). Forensic data acquisition from cloud?of?things devices: windows Smartphones as a case study. Concurrency and Computation: Practice and Experience, 29(14). Choo, K. K. R., Esposito, C., Castiglione, A. (2017). Evidence and Forensics in the Cloud: Challenges and Future Research Directions. IEEE Cloud Computing, 4(3), 14-19. Collange, S., Dandass, Y. S., Daumas, M., Defour, D. (2009, January). Using graphics processors for parallelizing hash-based data carving. InSystem Sciences, 2009. HICSS'09. 42nd Hawaii International Conference on(pp. 1-10). IEEE. Cruz, F., Moser, A., Cohen, M. (2015). A scalable file based data store for forensic analysis. Digital Investigation, 12, S90-S101. Kebande, V. R., Venter, H. S. (2014).A Cloud Forensic Readiness Model Using a Botnet as a Service. In The International Conference on Digital Security and Forensics (DigitalSec2014) (pp. 23-32). The Society of Digital Information and Wireless Communication. Khan, S., Ahmad, E., Shiraz, M., Gani, A., Wahab, A. W. A., Bagiwa, M. A. (2014, September). Forensic challenges in mobile cloud computing. In Computer, Communications, and Control Technology (I4CT), 2014 International Conference on (pp. 343-347).IEEE. Kules, B., Wilson, M. L. (2015).Shneiderman Ben (2008), From Keyword Search to Exploration: How Result Visualization Aids Discovery on the Web. Lee, S., Lee, K., Savoldi, A., Lee, S. (2009, December). Data leak analysis in a corporate environment. InInnovative Computing, Information and Control (ICICIC), 2009 Fourth International Conference on(pp. 38-43). IEEE. Nanda, S., Hansen, R. A. (2016, July). Forensics as a Service: Three-tier Architecture for Cloud based Forensic Analysis. In Parallel and Distributed Computing (ISPDC), 2016 15th International Symposium on (pp. 178-183). IEEE. Nelson, B., Phillips, A., Steuart, C. (2014).Guide to computer forensics and investigations. Cengage Learning. Nolan, R., O'sullivan, C., Branson, J., Waits, C. (2005).First responders guide to computer forensics(No. CMU/SEI-2005-HB-001). CARNEGIE-MELLON UNIV PITTSBURGH PA SOFTWARE ENGINEERING INST. Ohana, D. J., Shashidhar, N. (2013). Do private and portable web browsers leave incriminating evidence?: a forensic analysis of residual artifacts from private and portable web browsing sessions.EURASIP Journal on Information Security,2013(1), 6. Patrascu, A., Patriciu, V. V. (2015).Logging for cloud computing forensic systems.International Journal of Computers Communications Control, 10(2), 222-229. Peterson, G., Shenoi, S. (Eds.). (2016). Advances in Digital Forensics XII: 12th IFIP WG 11.9 International Conference, New Delhi, January 4-6, 2016, Revised Selected Papers (Vol. 484). Springer. Quick, D., Choo, K. K. R. (2013). Forensic collection of cloud storage data: Does the act of collection result in changes to the data or its metadata?.Digital Investigation,10(3), 266-277. Rahman, S., Khan, M. N. A. (2015).Review of Live Forensic Analysis Techniques.International Journal of Hybrid Information Technology, 8(2), 379-88. Ruan, K., Carthy, J., Kechadi, T., Baggili, I. (2013). Cloud forensics definitions and critical criteria for cloud forensic capability: An overview of survey results. Digital Investigation, 10(1), 34-43. Simou, S., Kalloniatis, C., Kavakli, E., Gritzalis, S. (2014, June). Cloud forensics: identifying the major issues and challenges. In International Conference on Advanced Information Systems Engineering (pp. 271-284).Springer, Cham. Spencer, S. B. (2015). The Aggregation Principle and the Future of Fourth Amendment Jurisprudence. Steel, C. (2006).Windows forensics: The field guide for conducting corporate computer investigations. 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Intervention of Western countries

One Road to Royalties

One Road to Royalties Breaking into the publishing business is quite the challenge. And new writers who follow the traditional route, soon discover that writing the book is far easier than capturing the attention of an agent, having a manuscript accepted, and then receiving royalties for their work. Having a track record of previous publications helps Magazines and small literary or academic journals are possible markets, and many pay for material, but just because theyre plentiful, doesnt make them easy to crack. After banging on the door of one online magazine for several months, I finally gained entry. After my first successful submission, they went on to publish several of my stories and nonfiction articles. This one breakthrough opened one more door, and when that online magazine accepted my work, I was able to add three additional published stories to my author

Cultural competence in nursing Research Paper Example | Topics and Well Written Essays - 1250 words

Cultural competence in nursing - Research Paper Example The first national identity is the national anthem. National anthem was composed at the start of the country’s first war of independence in 1868.Its symbolizes a call to arms that evokes the image of the country’s poor peasants in Bayamo. The second national symbol is the country’s flag. The white stars on it represent Masonic lodges in which the fight against its enemy, Spain was organized (Kapcia, 2005). Lastly the country third national symbol is flag of the 26th July movement. This flag is used as a symbol to remember and honor Castro’s attack on the army barracks. It serves as a symbol of the country resistance from dictatorship of imperialism of the U.S. Question 2 Willingness of Cubans to share their thoughts, feelings, and ideas Cubans are very friendly and open in their communication. They normally share their problems, ideas, thoughts, concerns, and also many details relating to their personal life with other co workers (Herrera, 2011). Cubans te nd to regularly share their thoughts and ideas with other Cubans. They are mainly spotted standing closer to each other in public places as the converse and share their thought with their friends. Cubans take it as a taboo to discuss about their country’s government, political or social situation whenever they are talking to a stranger whom they don’t have a close relationship with (Herrera, 2011). This is because the socialism form of governance in the country is not a democratic system thus people are afraid to be labeled as enemies of government, thus they avoid any political, government, and social discussion with strangers and government officials. Question 3 Practice and meaning of touch in Cuban culture Cubans highly embrace the power of touch in their daily lives. Touching is considered as a sign to show affection to your friends and close relatives (Kapcia, 2005). Touching your friends and relatives does not indicate any sign of sexual attraction to the other person, thus it is culturally accepted. Both men and women, ensure there is fair amount of touch amongst themselves during conversations periods.Usually,whenever men are greeting one another, they shake hand, and even to some extent close friends engage in giving each other a firm hug, which may be followed by a few slaps on the back. This is a sign of appreciation and showing friendship amongst themselves. Whenever the male is greeting a person of opposite gender, mostly a handshake will do. But to family members and close friends, a light kiss on the cheek is shared (Kapcia, 2005). To women, whenever they are greeting each other, they mainly kiss each other once in the cheek. Question 4 Personal spatial and distancing strategies used by used by Cubans when communicating to their friends and families versus when communicating to strangers In Cuba, when an individual is communicating with a family members, friends, and also co workers, he or she tends to maintain a very short distan ce. Cubans perceive a distance of more than three feet’s between the communicators as a factor that hinder their communication efficiency (Herrera, 2011). They always step closer to a range of one foot distance to be more comfortable as they speak to their friends and relatives. However, whenever they are speaking to strangers, Cubans always tend to maintain a distance. This clearly shows that Cubans always prefer standing close to one another whenever they are talking to a person they know well as opposed to talking to a stranger, when they keep a far

History Essay Example | Topics and Well Written Essays - 750 words - 14

History - Essay Example Germany had a strategy to win the war by starving the British. So on February 4, 1915, it issued a formal declaration, warning neutral ships to stay away from the British waters or risk being sunk. Wilson strongly challenged this declaration making it clear the US government would not tolerate sinking of any of its ships. Subsequently, on May 7th, 1915, German U-boat sank the British ship Lusitania, resulting in deaths of over 100 American citizens. President Wilson lodged strong protests to the German government, which claimed that the British ship was carrying arms and ammunitions. After several months of diplomatic efforts, in April 1916, President sent an ultimatum to the German government to stop its policy of unrestricted submarine warfare. Germany complied and US entry to the Great war was put off. President Wilson was re-elected for having kept America out of war. However, in January 1917, frustrated by British naval blockade, Germany decided to reintroduce the policy of unrestricted submarine warfare. This resulted in the US severing all diplomatic ties with Germany. Also, the British intercepted the coded Zimmermann Telegram telegram sent by Germany to Mexico. In the telegram, Germany had proposed alliance with Mexico should America join the war. In return, Germany promised to help Mexico in back states of Arizona, Texas and New Mexico. When this telegram was made public in the United States there was a huge public outcry, eventually forcing President Wilson to declare war on Germany. In an address to the congress, President Wilson said that loss of civilian lives as a result of unrestricted submarine warfare was inhumane and unacceptable and hence left no choice for the US but to join the war. He said that war was against the German government, and not the German people who were not consulted in this war. He also made it clear he would only be declaring war against Germany and not with the other allies, at least for the